For IAMCR 2018, the central theme is Reimagining Sustainability: Communication and Media Research in a Changing World.
As part of its Sustainable Development Agenda, the United Nations defines sustainability as harmonizing three core elements, environmental protection, social inclusion, and economic growth, so as to meet the needs of the present without compromising the ability of future generations to meet their own needs. It calls for concerted efforts towards building an equitable and resilient future for people and planet.
There is an immediate need to promote responsible and sustainable management of natural resources and ecosystems that incorporate local and global reflection and action. This inevitably raises urgent issues of entrenched power, social justice, democracy, and the need to eradicate poverty, raise basic living standards, and address the present climate crisis.