[EMS Discuss] Fwd: Re: Re: Logo

Ben Hallert - Vipmail ben at hallert.net
Tue Apr 10 13:53:17 PDT 2012

I really like the combo at the bottom.  The tilted e in the cog as the 'stanp'/logo and the combo logo plus name for signs etc.

Nice work!

- Ben

On Apr 10, 2012, at 1:26 PM, Aaron Ledbetter <aaron.ledbetter at gmail.com> wrote:

> I took some more of your feedback and made some more revisions. 
> A couple notes,
> 1) I think I like the simplicity of the single cog/gear.
> 2) Having the 'e' in the cog tilted ads a needed feeling of tention, without it it feels a little too bland.
> 2) I really think that having the Typographic solution to marry with a Logo "bug" is important. You can always use the bug on it's own, but I think you will find that you will want to "spell it out" more often then not when advertising, and in banners.
> 3) The bottom complete logo is the direction I am leaning toward..
> Colors:
> I put together a little pallet of colors. I'm thinking that it's a fine line between being too dark and too bright. I was aiming for a circuit board kind of green, but it may just be too dark. The one labeled with a * is the original color of green. I also liked dropping the black down to a 80% black. I think it ads a sense of contrast.
> The bottom logo is the #4 color and the 80% grey.
> In class till this evening... Hope you have some feedback when for when I get home, 
> Thanks, Aaron
> <EMS_LOGO3.gif>
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