[EMS Discuss] Fwd: Re: Re: Logo

Ellery Weber ellery at elleryweber.com
Tue Apr 10 13:54:20 PDT 2012


+1
On Apr 10, 2012 1:53 PM, "Ben Hallert - Vipmail" <ben at hallert.net> wrote:

> I really like the combo at the bottom.  The tilted e in the cog as the
> 'stanp'/logo and the combo logo plus name for signs etc.
>
> Nice work!
>
> - Ben
>
> On Apr 10, 2012, at 1:26 PM, Aaron Ledbetter <aaron.ledbetter at gmail.com>
> wrote:
>
> > I took some more of your feedback and made some more revisions.
> >
> > A couple notes,
> > 1) I think I like the simplicity of the single cog/gear.
> > 2) Having the 'e' in the cog tilted ads a needed feeling of tention,
> without it it feels a little too bland.
> > 2) I really think that having the Typographic solution to marry with a
> Logo "bug" is important. You can always use the bug on it's own, but I
> think you will find that you will want to "spell it out" more often then
> not when advertising, and in banners.
> >
> > 3) The bottom complete logo is the direction I am leaning toward..
> >
> > Colors:
> > I put together a little pallet of colors. I'm thinking that it's a fine
> line between being too dark and too bright. I was aiming for a circuit
> board kind of green, but it may just be too dark. The one labeled with a *
> is the original color of green. I also liked dropping the black down to a
> 80% black. I think it ads a sense of contrast.
> >
> > The bottom logo is the #4 color and the 80% grey.
> >
> > In class till this evening... Hope you have some feedback when for when
> I get home,
> >
> > Thanks, Aaron
> >
> >
> >
> > <EMS_LOGO3.gif>
> > _______________________________________________
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> >
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